UBI - Usage Based Insurance/InsurTech for Diverse BusinessTech Architecture Strategies and Accelerate Sales via Google Analytics GA4
UBI - Usage Based Insurance/InsurTech for Diverse BusinessTech Architecture Strategies and Accelerate Sales via Google Analytics GA4 Usage-Based Insurance (UBI) leverages data from customers' usage patterns (e.g., driving behavior) to calculate personalized premiums. This model benefits both insurers and customers by aligning pricing with actual risk levels. Key Business Components Telematics Integration : Collect real-time data from vehicle sensors, smartphones, or telematics devices. Data includes metrics like speed, braking, mileage, and time of usage. Personalized Pricing : Analyze driving patterns to determine risk and tailor insurance premiums accordingly. Offer dynamic pricing to incentivize safer behavior. Customer Engagement : Use behavioral insights to provide feedback, discounts, and additional insurance products. Sales and Marketing Optimization : Employ data-driven approaches to identify and target high-value customer segments. Leverage GA4 for funnel analysis, audie...